HOW-TO
How to read your monthly marketing report
A good marketing report should answer three questions in under five minutes: how many leads came in, what each one cost, and where they came from. Everything else on the page exists to explain those three numbers. Here's how to read it without getting lost in the charts.
5 MIN READ
6 STEPS
UPDATED AUG 17, 2026
STEP BY STEP
How to do it
01
Start with leads and cost per lead
Find the number of leads (form fills, calls, bookings, purchases) for the month and compare it to last month. Then find cost per lead, which is total spend divided by leads. These two numbers are the bottom line. Leads trending up, or holding steady while cost per lead drops, is what good looks like.
Tip. Ask for the same handful of metrics in the same order every month. Trends are much easier to see when the report doesn't change shape.
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02
Look at where leads came from
The traffic sources section shows which channels sent visitors: Google search, paid ads, social, email, direct. Match that against where the leads came from. A channel that sends lots of visitors but no leads is worth a conversation.
03
Check efficiency
Conversion rate is the percentage of visitors who became a lead. If traffic went up but conversion rate went down, the extra visitors may not be the right people. For paid ads, look at ad spend (what was actually spent on the ads, separate from any agency fee) and return, meaning revenue back per dollar spent.
04
Read the channel specific numbers with the right patience
SEO moves slowly. Rankings and organic traffic are judged on the trend line over months, not on one report. Social reach (how many people saw your content) and engagement (likes, comments, shares, saves) matter most when some of it traces back to visits or leads.
05
Treat vanity numbers as context
Impressions, follower counts, and total visits look impressive but don't pay the bills on their own. Skim them last, as supporting detail.
06
Ask three questions
Which channel produced the most leads this month, and what did each cost? What did you change based on last month's numbers, and what will you change next? How are these leads being tracked, and how confident are you the count is accurate? Any agency worth keeping can answer all three.
HOW TO KNOW IT WORKED
You can look at the report and say, without help, how many leads you got, what they cost, and where they came from. If you can't, tell us and we'll simplify the report.
Steps reflect the platform as of August 17, 2026. Menus change; if something looks different, tell us and we will update this guide.
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BEFORE YOU START
Your latest monthly report from PRYNT.
Last month's report, if you have it, so you can compare.
CATEGORY
Analytics & Tracking
TIME
About 5 min
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