HOW-TO
How to add a user to Google Analytics
Google Analytics lets you add people at two levels. Account level gives them access to every website property under your account, including any you add later. Property level gives them just one website. For an agency, property level is the safe default.
2 MIN READ
5 STEPS
UPDATED AUG 17, 2026
STEP BY STEP
How to do it
01
Open Admin
Sign in at analytics.google.com and click the gear icon at the bottom left.
analytics.google.com → Admin (gear)
02
Choose the level
Under Account, click Account access management for access to everything. Under Property, click Property access management for just this website. When in doubt, choose property.
Property → Property access management
03
Add the user
Click the blue plus in the top right and choose Add users. Enter their email and leave Notify new users by email checked so they get a heads up.
04
Pick a role
Administrator has full control including managing users. Editor can change settings but not users, and is enough for an agency to configure tracking and conversions. Marketer, Analyst, and Viewer are progressively more limited. You can also tick No Cost Metrics or No Revenue Metrics to hide those numbers.
Tip.
Editor is the right role for most agencies. Give Administrator only if they need to manage users or link Google Ads.
05
Click Add
That's it. Access is immediate.
Careful.
Administrators can remove other users, delete the property, or move it to another account. Hand that role out carefully
HOW TO KNOW IT WORKED
The person appears in the access management list with the role you chose. If you left the notification box checked, they got an email too.
Steps reflect the platform as of August 17, 2026. Menus change; if something looks different, tell us and we will update this guide.
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BEFORE YOU START
The Administrator role in Google Analytics at the level you're adding them (account or property).
The person's Google account or Google Workspace email address.
CATEGORY
TIME
About 2 min
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